SUNNYVALE, CA—Eastwick has promoted Heather Kernahan to president. She previously was executive vice president and general manager. Kernahan, who joined Eastwick in 2013, will run the business day-to-day, taking responsibility for the well-being of staff and clients. Chief executive officer and Eastwick founder Barbara Bates continues to drive long-term strategy in addition to leading culture and people initiatives for the agency.
NEW YORK—Katy Kelley has rejoined Ruder Finn as senior vice president, creative culture and global marketing, responsible for raising Ruder Finn's creative reputation and directing thought-leadership, public relations, advertising, marketing and social media efforts. Kelley joins Ruder Finn from Cohn & Wolfe, where she served as vice president of global marketing. Previously, she built branding and communication strategies for digital agency Huge and social media firm Carrot Creative.
CHICAGO—Hawthorne Strategy Group has appointed Cynthia McCafferty, former FleishmanHillard senior vice president and senior partner, as president, working alongside CEO Gene Reineke. For the last year, McCafferty and Reineke co-led Get Covered Illinois, the Affordable Care Act public education and marketing campaign. During 18 years at FleishmanHillard, McCafferty led communications efforts for such clients as Home Instead Senior Care, Ascension Health, and Missouri Foundation for Health.
CHICAGO—Public Communications Inc. has appointed Grant Fuller as its director of digital strategy, a newly created leadership position. Fuller previously led digital strategy for Battleground Texas, the Austin-based political action committee, where he served as digital director. Previously, Fuller was an instrumental member of the digital team on President Barack Obama’s 2012 re-election campaign.
NASHVILLE, TN—ReviveHealth has added Katherine Brick is vice president in the firm’s health technology practice. Brick spent the past five years as vice president at Qorvis MSLGROUP where she worked with non-profits on topics related to healthcare policy. In addition, the firm has added Katie Clark is marketing manager; Libby Werner as account supervisor; Carolyn Edwards as senior account executive; and Ashley Webb as account executive.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.