NEW YORK—Christopher Atkins, a veteran of corporate practice roles at Burson-Marsteller, Ketchum and Ogilvy Public Relations Worldwide, has joined credit rating and financial services giant Standard & Poor’s as vice president of communications.
Atkins will be responsible for external communications, including issues management and high level media relations. He replaces Gus Carlson, who left earlier this year to join Thomson Publishing.
The position is the first on the corporate side for Atkins, who has 26 years of experience in the agency public relations realm, although he notes that he spent extended periods working on site with clients including FedEx and the New York Stock Exchange.
“It will be nice to focus 26 years of experience on just the one client, and to be a step closer to the decision making process—something you rarely experience on the agency side,” says Atkins, who most recently was head of the global corporate communications practice at Ogilvy Public Relations Worldwide.
He joined Ogilvy in April of 2004 from Ketchum, where he worked on FedEx, the New York Stock Exchange and Delta Airlines. He has considerable experience in the financial services, utilities and telecommunications industries having worked with clients such as Citicorp, Fidelity, MetLife, PNC Bank, ConEd, AT&T, MCI, and Sprint.
Atkins is also co-author of the book Image Wars: Protecting Your Company When There’s No Place to Hide.