CAMPBELL, CA—Agilent Technologies, which spun off from Hewlett Packard in 1999, is the latest large technology company to consolidate its public relations account with a single agency. Agilent, a leader in communications, electronics and life sciences, has selected Weber Shandwick as global agency of record. The account is believed to be worth close to $5 million.
Weber Shandwick will implement a public relations program to support Agilent’s communications and electronics businesses in North America, the United Kingdom and across Asia. Services include strategy and message development, media relations, speaking opportunities, product reviews, trade shows and events.
The account is based in the agency’s Silicon Valley office and will involve the firm’s London and Hong Kong office. The account team includes approximately 50 members.
Weber Shandwick currently provides public relations services to Agilent’s communications solutions group, electronic products and solutions group, semiconductor products group, Agilent Labs and Agilent corporate public relations.
The consolidation is an effort to increase the efficiency, quality and competitiveness of their public relations efforts, after previously using a variety of agencies globally, Agilent says. In addition to Weber Shandwick, it had worked with A&R Partners, KVO Public Relations (now operating under the Fleishman-Hillard name, and Publicis Dialog).
According to Casey Sheldon, president of Weber Shandwick, Northwest, and global director of the Agilent account team added, “This comprehensive agency model gives us a unique capability to integrate messages and deliver them to multiple industries in diverse geographies.”
IBM began the consolidation trend last year, selecting three lead agencies from the 50 with which it had previously worked, and Hewlett-Packard is close to selecting two new firms, with Burson-Marsteller, Hill & Knowlton and Porter Novelli the finalists.