MADRID—Edelman has named Miguel Ángel Aguirre as general manager of Edelman Spain. Aguirre will be the top executive for Spain’s operations and will oversee the firm’ss two Spanish offices—in Madrid and Barcelona—leading a team of 50 professionals. He will report to Fiorella Passoni, a member of Edelman’s European executive committee and the firm’s senior executive responsible for the Italian and Spanish markets.
Aguirre has more than 20 years of experience in the communications and public relations sector in both corporations and consultancies. An expert in corporate and financial communications, he was global communications and marketing director for Spanish information technology company Indra, member of the board of directors of Burson-Marsteller Spain, general manager of Burson-Marsteller Madrid and, before that, communications director for Ebro Foods.