SOUTHFIELD, MI—Technology public relations specialist Airfoil Public Relations has launched a new client solutions team, led by agency co-founder, partner and senior vice president Tracey Parry. The client solutions group provides a more formalized approach to services that Airfoil regularly provides its clients, including research, marketing communications, training and digital and social media strategies.
As part of the client solutions rollout, Airfoil is also introducing public affairs as a dedicated service offering, supported by the addition of two seasoned public affairs specialists, Larry Ayers and Bret Wacker. Airfoil public affairs will offer strategic planning, advocacy services, legislative and regulatory monitoring services, business development and marketing, government procurement and economic development services.
Additional client solutions services include a more formalized digital and social media department, led by director Tonja Deegan, connecting all clients with Web 2.0 communications; a marketing communications group led by director Steve Friedman, managing editorial services and developing and executing advanced marketing communications strategies; and a brand strategy unit, led by director Jennifer Becker, incorporating Airfoil’s IndustryRadar and MediaRadar measurement services; and development of comprehensive branding programs