BETHESDA, MD—Playmaker Systems, a consultancy and developer of systems and standards for influence professionals, has launched Playcaller, an OS app optimized for iPad that provides instant “code-cracking” strategies for professionals in the communications, social media, marketing, sales, politics and military and intelligence industries.
Playcaller is based on The Standard Table of Influence, the firm’s classification of communications stratagems used in business, government and society.
The basic version of Playcaller uses a simple four-question process to quickly identify the influence plays that are being run by them, for them, with them and against them. Experienced users can also jump straight to an interactive touch-version of The Standard Table to study the table’s 24 plays, including their risk/reward and transparency ratings, and to call the plays they judge most useful.
Playcaller Pro, a premium-content upgrade, grants access to The Standard Table’s full set of expert recommendations and options. It analyzes the purposes, pros, cons, complements, counter-plays and examples that users need to master the games and gamesmanship of their unique marketplace.
“Influence strategies are like radio waves; we’re saturated by them,” said Alan Kelly, founder and CEO of Playmaker Systems. “It’s time to equip influence professionals with a mobile tool that consolidates the myriad dialects of PR pros and politicos alike and prescribes their most effective and efficient use.”