Disperse Interactive will offer three program components: Human Experience (HEX) Marketing, for consumer targeting; Creative-as-Content Framework, a rapid-response mechanism to create web content; and iMarketing, an approach for distributing marketing messages across the Internet. A division of strategy consulting firm Al Berrios & Co., Disperse Interactive has been using the program’s components for clients including Pepsi, for a new product launch; Dunkin Donuts, to grow its youth market; and Timberland, to generate buzz for a new product.According to Alan Metrick, who will continue as head of his own firm while serving as senior counselor at Disperse Interactive: “The system already has proved its worth building market share for consumer product and service companies. With a background in crisis and litigation communications, I appreciate how clients and their agencies can monitor and influence a universe of comment, thought, and reaction to their messages.”
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.