Alan Metrick Partners with Web 2.0 Marketing Agency
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Alan Metrick Partners with Web 2.0 Marketing Agency

Public relations firm Alan Metrick Communications has joined forces with Web 2.0 marketing agency Disperse Interactive to provide a new service designed give clients instantly controllable and trackable word-of-mouth platforms.

Paul Holmes

NEW YORK—Public relations firm Alan Metrick Communications has joined forces with Web 2.0 marketing agency Disperse Interactive to provide a new service designed give clients instantly controllable and trackable word-of-mouth platforms.

Disperse Interactive will offer three program components: Human Experience (HEX) Marketing, for consumer targeting; Creative-as-Content Framework, a rapid-response mechanism to create web content; and iMarketing, an approach for distributing marketing messages across the Internet. A division of strategy consulting firm Al Berrios & Co., Disperse Interactive has been using the program’s components for clients including Pepsi, for a new product launch; Dunkin Donuts, to grow its youth market; and Timberland, to generate buzz for a new product.

According to Alan Metrick, who will continue as head of his own firm while serving as senior counselor at Disperse Interactive: “The system already has proved its worth building market share for consumer product and service companies. With a background in crisis and litigation communications, I appreciate how clients and their agencies can monitor and influence a universe of comment, thought, and reaction to their messages.”

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