NEW YORK—Alan Taylor Communications has been selected by 4Kids Entertainment and Levi Strauss Signature to provide strategic public relations.
After a competitive review, 4Kids Entertainment, a global provider of children’s entertainment and merchandise licensing, selected ATC to spearhead 4Kids corporate public relations, including working closely with CEO and toy guru Al Kahn. ATC has also been tasked with developing campaigns for 4Kids brands including Teenage Mutant Ninja Turtles, The Winx Club and One Piece. And the firm will take on communications responsibility for 4Kids TV.
For Levi Strauss Signature jeans, the firm will provide public relations support for the brand’s NASCAR sponsorship and its relationship with NASCAR star Jimmie Johnson. The Levi Strauss Signature brand was launched in 2003 exclusively for consumers who shop in the mass channel.