NEW YORK—Sports marketing specialist Alan Taylor Communications has added seven new clients, including the Association of Volleyball Professionals, Smirnoff Ice Triple Black, Warner Bros. Consumer Products, and All-American Soap Box Derby to its client portfolio. In total, the new assignments are worth more than $1 million.
The firm has been selected by the AVP to garner both national and local publicity in support of the AVP Tour. In addition, ATC will be responsible for building the Tour’s profile and brand awareness and generating publicity in support of its players and sponsors.
Smirnoff Ice Triple Black has commissioned the firm to support the brand’s 2003 NASCAR sponsorship of Roush Racing’s #17 Ford Taurus driven by current NASCAR Winston Cup points leader Matt Kenseth. Smirnoff Ice Triple Black will be the team’s primary sponsor for eight of the 36 races on this year’s Winston Cup Series.
Warner Bros. Is turning to ATC for a second time, following the agency’s successful support of the 2002 Monte Carlo 400 with Looney Tunes, The Rematch in Richmond. ATC will promote the company’s NASCAR partnership and will be responsible for generating national and regional media coverage.
The All-American Soap Box Derby, one of America’s leading youth and family-oriented racing programs, has tapped into ATC to build awareness of the AASBD organization and driving participation.
Other new clients include the Teva Mountain Games presented by Volkswagen, the country’s largest celebration of mountain sport; Bike Belongs, an organization consisting of bicycle industry leaders, which has retained ATC to fight for continued federal funding and promote cycling; and Intersport, which has tapped ATC to support the Best Western $10 Million Challenge through national and local publicity.