SAN FRANCISCO—Allison & Partners has acquired the clients of Launch, a Phoenix-based marketing and public relations firm. Allison has recruited local marketing veteran, Scott Appel, to lead the new office. The firm’s clients include Phoenix-based Best Western International, ARAMARK, YouTube, Hasbro, KPMG Corporate Finance, Sony Electronics and Michelin Travel Publications.
Prior to Allison & Partners, Appel held positions at DoctorSolutions, Adcom Communications and Extension Media Group.
“Allison & Partners is thriving nationally and Phoenix is a market exploding with innovation. It’s a great fit,” said Scott Allison, CEO of Allison & Partners. “We look forward to continuing the momentum Launch has built to serve this market.”
Launch clients such as Mobility Electronics, ITtoolbox and Inilex will have access to national account service through Allison offices in San Francisco, New York, Los Angeles and Washington, D.C.