Allison Named AoR for B&G Foods
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Allison Named AoR for B&G Foods

Allison & Partners has been selected as consumer public relations agency of record for B&G Foods, a New York Stock Exchange listed food company that boasts a portfolio of brands including Cream of Wheat, Las Palmas, Ortega, Polaner, and Emeril’s.

Holmes Report

NEW YORK—Allison & Partners has been selected as consumer public relations agency of record for B&G Foods, a New York Stock Exchange listed food company that boasts a portfolio of brands including Cream of Wheat, Las Palmas, Ortega, Polaner, and Emeril’s.  

 

Allison & Partners will support the company's marketing and publicity activities, helping to refresh perception of the company's flagship brands, introduce new products, develop seasonal and health-based publicity initiatives, communicate with consumers through social media and execute promotions.

 

"As an agency that understands the food and nutrition marketplace, possesses strong media relations contacts and social media capabilities, and has a deep understanding of how to reach our core consumer, we felt an affinity with the Allison & Partners team and excitement about its vision for our brands," says Jordan Greenberg, VP marketing for B&G Foods.

View Style:

Load 3 More
comments powered by Disqus