PHOENIX, AZ—Allison & Partners has added strategic marketing and public relations expert Cathy Planchard as general manager of its Phoenix office. Planchard will be responsible for accelerating the firm’s growth in the region, leveraging her experience in brand building and communications to fortify business development and the management of key accounts.
Allison & Partners clients headquartered in Phoenix include Best Western and Sea Life Arizona. Planchard’s experience includes working with some of the Southwest’s leading consumer, hospitality, healthcare and technology companies such as LifeLock, Hilton Resorts, Hilton, Doubletree and Motorola, among others.
She is also active in the local business community, serving as the vice president of communications for the Junior League of Phoenix.