SEATTLE—Allison & Partners is opening a Seattle office, its ninth office and first location in the Pacific Northwest. The firm has added digital media and entertainment public relations expert Tom Biro to its senior leadership team. Biro, who joins the firm after serving as Senior Director, Communications at MTV, will manage the agency’s growth in the region.
Allison & Partners expanded into the Atlanta and South Carolina regions earlier this year and has also launched healthcare and public affairs practices. The firm says it has maintained double digit growth this year despite the economic downturn.
Prior to joining Allison & Partners, Tom Biro managed public relations activities for MTV and MTV.com, generating awareness of MTV’s business successes and integrated marketing efforts, and helped to build on MTV’s digital initiatives, which included supervising the network’s Twitter feed and directing other digital outreach. Previously, he was vice president of digital media for MWW Group’s DialogueMedia digital practice, where he developed social media campaigns for clients that included Nikon, Samsung, Anheuser-Busch, Volkswagen, and Sun Microsystems.
Prior to joining MWW Group, he worked for Deutsche Telekom and American Express in a marketing/public relations capacity.