NORTHBROOK, IL—Allstate Insurance Company has retained Weber Shandwick for a corporate positioning assignment. For the past few years, Allstate has been working toward transforming the company—best known for its insurance products—into a personal financial services provider, a change that involves getting better and bigger in its protection business and broader in financial services.
“Allstate has generated significant momentum toward transforming the company and the addition of Weber Shandwick is intended to help continue that momentum through its public relations expertise,” says Peter Debreceny, Allstate vice president for corporate relations.
Weber Shandwick will work with Allstate to develop and implement various corporate positioning initiatives and programs throughout a three-year term.
“Weber Shandwick’s strategic recommendations, creative approach and strategies for enterprise integration won them the Allstate corporate positioning assignments,” continued Debreceny. “By enabling the Weber Shandwick team to focus on this segment of the business, we believe we will be better able to accelerate the implementation of a comprehensive corporate positioning effort.”
According to Daniel Reid, executive vice president and general manager of the financial services practice at Weber Shandwick, the account will be based in the agency’s Chicago office, with a team comprised of individuals from the corporate, financial services, consumer marketing, issues management and other practice.
Allstate will continue to work with Hill & Knowlton, which has been working with Allstate for the last four years as agency of record, and which will now provide public relations support for specific projects outside the corporate positioning area.