Altec Lansing, Bitdefender Tap Ogilvy New York
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Altec Lansing, Bitdefender Tap Ogilvy New York

Ogilvy Public Relations has added Altec Lansing, audio electronics manufacturer and Bitdefender, security and anti-virus software creator.

Holmes Report

NEW YORK—Ogilvy Public Relations has added two clients to its New York roster: Altec Lansing, audio electronics manufacturer and Bitdefender, security and anti-virus software creator.

Ogilvy's brand marketing practice will provide strategic planning, content development, media relations and social media support for Altec Lansing, a leading speaker manufacturing company for the past 75 years.

"Ogilvy PR's understanding of what it takes to showcase the classic heritage of the Altec brand in a rejuvenated way is a critical step as we introduce new products," says Ike Franco, chairman of Altec Lansing. "Ogilvy PR is a vital partner in truly amplifying the volume around Altec's products in an extremely competitive category."

Bitdefender, creator of global security and anti-virus software, has hired Ogilvy PR's technology practice as US agency of record to manage media relations among technology, security and mobility trade audiences.
 

View Style:

Load 3 More
comments powered by Disqus