EAST RUTHERFORD, NJ—MWW Group has been retained by leading audio products manufacturer Altec Lansing. MWW will work with Altec Lansing to enhance the brand’s reputation among audiophiles and heighten awareness for Altec products and technology among audio enthusiasts and consumers.
MWW Group’s consumer marketing team has already worked on a high-impact awareness campaign for the launch of Altec’s Octiv Mini sound system, a compact iPhone & iPod charger/dock that doubles as an alarm with a free “Alarm Rock” app. The launch has already generated hundreds of placements in coveted consumer and technology publications and influential blogs.
Altec Lansing’s speaker systems are installed in prominent locations, including the United Nations Building, Indianapolis Motor Speedway, Disneyland, New York's Philharmonic Center and the Schubert Theatre, MGM's Grand Hotel, and The Sydney Opera House, to name a few.