LONDON—Alterian, a FTSE-listed software company and provider of engagement software for marketers, has hired Bite Communications to promote its services to senior marketers and business leaders in the U.K. and U.S.
Alterian helps businesses move from untargeted, high volume mass marketing to engagement with relevant groups and individuals.
According to Bob Barker, VP of marketing, Alterian, said, “Alterian is going through a hugely successful period, growing 73 percent in the last financial year. It was important that we had the right communications partner that could grow with us and help us craft our story and deliver it effectively in an ever more fragmented media world. Bite demonstrated a clear understanding of our challenge and has proven experience of helping brands maximize their potential.”
The Bite team is made up of specialist consultants in storytelling and content creation, media relations, broadcast relations, digital and social media and is split between the agency’s offices in London, New York and San Francisco.