AMEC 2011: Tim Marklein discusses the key challenges facing PR measurement
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AMEC 2011: Tim Marklein discusses the key challenges facing PR measurement

Tim Marklein, who co-chairs the Council of Public Relations Firms measurement committee, sits down with Arun Sudhaman at AMEC 2011 in Lisbon to discuss the two biggest challenges facing PR measurement: Building on the Barcelona principles, and upping education of agencies and clients.

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