LONDON—Burson-Marsteller has appointed Richard Anderson as managing director for healthcare in the EMEA region, based in the firm’s London office. Anderson will lead the EMEA Healthcare practice together with Toula Stoffel, managing director, healthcare at Burson-Marsteller Switzerland and practice leader, healthcare EMEA.
Anderson has founded a number of healthcare and advertising agencies and in 2005 sold his company, De facto Communications, to Bell Pottinger. From 2008 to 2010 he was managing director of Bell Pottinger Health and founded Bell Pottinger Switzerland in Geneva.
Since 2010 he has been an independent consultant providing senior level PR and broader communications advice to companies ranking from blue chip multinationals to younger entrepreneurial businesses through Richard Anderson PR.