Ann Taylor Taps Rogers & Cowan as First Outside Agency
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Ann Taylor Taps Rogers & Cowan as First Outside Agency

Fashion retailer Ann Taylor has selected Rogers & Cowan as its public relations agency of record. Rogers & Cowan, a unit of Weber Shandwick Worldwide, will handle consumer, fashion, and lifestyle public relations activities.

Paul Holmes

NEW YORK, July 15—Fashion retailer Ann Taylor has selected Rogers & Cowan as its public relations agency of record. Rogers & Cowan, a unit of Weber Shandwick Worldwide, will handle all consumer, fashion, and lifestyle public relations activities for both Ann Taylor Stores and Ann Taylor Loft. Investor relations will continue to be handled in-house.
 
According to Catherine Sadler, chief marketing officer for the company, R&C was selected “based upon its knowledge of the marketplace, powerful media relations, and creativity.” The selection marks the first time Ann Taylor has hired an outside public relations firm.
 
The R&C team will be based in New York City and will be led by Fran Curtis, Lauren Kucerak,
and Stephanie Rudnick.
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