DUBAI—APCO Worldwide has acquired JiWin Public Relations, 35-person firm that offers a full range of public relations services. The firm was founded and managed by TECOM Investments, a member of Dubai Holding.
Founded in 2006, JiWin has a team of more than 35 professionals and offers a range of services that includes community relations, corporate communications, crisis communications and issues management. The firm works with clients throughout the Arab and Northern Africa regions, including Dubai Holding, Johnson & Johnson, Noor Islamic Bank, Merck, the Landmark Group, NASDAQ Dubai and Young Arab Leaders.
JiWin will become part of APCO's global team and the firm’s current leadership, headed by managing director Mamoon Sbeih, will manage on-the-ground resources in the UAE and build regional capabilities for APCO's offerings.
According to APCO founder and chief executive Margery Kraus, “The Arab region is increasingly important not only to our industry but also to the global economy, with Dubai at the intersection of global trade and commerce connecting Asia, Africa, Europe and the wider world.”
APCO has had a presence in the Arab region since 2007, but the acquisition will extend the company's growth potential in a market that connects Asia, India and Africa. It will also allow APCO clients greater access to JiWin's expertise in the Arab world, while APCO will support JiWin clients that wish to expand to and communicate in global markets.