The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The key global benchmark of PR agency rankings, industry size and trends, new for 2016 onwards.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The key historic global benchmark of PR agency rankings, industry size and global trends, for 2015 and previous years.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Our best agencies to work for survey results in recognition for APCO Worldwide, Finn Partners, 360 Public Relations and Revive.
27 Apr 2013 // 11:00PM GMT
Every year we survey employees from some of the biggest and best public relations agencies in North America to identify our Best Agencies to Work For. This year, more than 5,000 employees from 60 agencies rated their workplaces. The winners will receive their trophies at our annual SABRE Awards dinner, which takes place in New York on May 7. (Tickets available here.)
Best Large Agency to Work For: APCO Worldwide
As one of only a couple of large agencies still led by its founder, APCO has a culture that clearly derives from the values of chief executive Margery Kraus (pictured). That means a commitment to diversity and inclusion—“not only does it enrich our work environment but it also helps us to provide smart, innovative solutions to our clients,” says the firm—and a longstanding commitment to employee development, with APCO University offering a wide range of courses taught by internal and external experts. There’s also a Global Employee Scholarship program that allows rising stars to spend two to four weeks in another one of APCO’s more than 30 offices around the world, and a robust commitment to philanthropy and volunteerism. One respondents likes “the idea that you really can make your own path to a career here. If you want something you can make it happen. Good ideas are entertained, encouraged, cultivated.” Another is enthused by “the entrepreneurial nature of the firm and encouragement I get from top-level managers to follow my interests.”
Honorable mentions: GolinHarris, Waggener Edstrom, Edelman, Weber Shandwick
Best Midsize Agency to Work For: Finn Partners
When Peter Finn took his 160-person firm out of Ruder Finn, he cited his interest in creating a distinctive workplace culture as a major factor in his decision. He said that the new firm would be run on a “true partnership” model, in which “every member of staff will be a partner.” It certainly appears that Finn Partners has delivered on that promise, earning top spot among midsize firms in this year’s survey thanks to employees who cite “the level of autonomy I get in managing and executing accounts” and “the collaboration and team environment, where everyone's input is valued.” Adds another enthusiastic respondent: “From the top down, we live Peter's vision of a true partnership every day - including how we interact with clients, vendors and each other. Because of that spirit of partnership, I feel valued, am empowered to make my team feel valued, and at the end of the day that shines through in our work and our client relationships.”
Honorable mentions: Mitchell Communications, Marina Maher Communications, Padilla Speer Beardsley, Coyne PR
Best Small Agency to Work For: 360 Public Relations
Every team member at 360 has a say in how the firm does business. New hires aren’t just assigned to account teams, they’re assigned to teams that drive how they work, learn, socialize, and market the business. The employee engagement team makes ongoing recommendations for activities that foster a collaborative work environment from monthly peer-level networking breakfasts to a new initiative focused on “strength-training” via one-to-one coaching, which culminated in a team-building exercise that saw junior team members training their more senior colleagues to make them better risk takers. In the words of one survey respondent: “We celebrate individual and team successes with sincere pride. There is an energy of excitement, positivity and encouragement throughout the office. This energy separates 360PR from other agencies where I've worked. It's motivating, nourishing, and absolutely contagious.”
Honorable mentions: Davies, rbb Public Relations, CooperKatz & Company, Biosector 2
Best Boutique Agency to Work For: ReviveHealth
Several factors contribute to Revive’s repeat performance as our Best Boutique Agency to Work For: an impressive commitment that devotes 1 percent of revenue to professional development, with personalized learning plans for every staff member; a completely transparent culture and workplace environment, with the culture and values developed by the staff and an annual culture survey conducted with the staff to find opportunities for improvement and causes for celebration; and compensation policies that support the culture and our values. Says one respondent to our survey: “The difference of Revive is that our cultural values are lived out daily among individuals, teams, and the company, which ultimately transcends to our client work. We're not afraid to address difficult issues head on and because of that, we've managed to keep the transparency, fun, and culture of Revive intact all while producing great client work.”
Honorable mentions: Group Gordon, GroundFloor Media, Zapwater Communications, RLF Communications
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.
Creating an agency profile within the Holmes Report Agency Playbook is easy. Contact us for basic page set-up or for upgrade options, to help make more of your profile and drive more business.
The definitive annual study of global PR industry size, rankings and trends.
Lifting the lid on the biggest PR stories from around the world.
26 Jul 2016
The Holmes Report dives into research that explores the organizations the Influence 100 work for, th ...
26 Jun 2016
We're in Cannes for the marketers, but awards aren't the only way to reach them. Also, stop submitti ...
24 Jun 2016
WPP CEO addresses the integrated marketing moves of his PR firms and explains why the Leave campaign ...
Intelligence and insight from across the PR world.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]
© The Holmes Report 2016