WASHINGTON, D.C.—APCO Worldwide has unveiled a new Web initiative aimed at capturing and analyzing thought leadership in the blogosphere. Virtual Vantage Points compares and contrasts online discussions of top bloggers from a range of communities and examines the relevance of these discussions within the broader context of politics, business and public opinion.
“Blogs are influencing public discourse in ways we never imagined possible,” says Evan Kraus, director of APCO Online. “Virtual Vantage Points provides snapshot views of what Web-based thought leaders are saying, as well as a breakdown of how those conversations fit into the complex tapestry of media, government, business and personal opinion.”
Craig Fuller, former chief of staff to Vice President George H.W. Bush, will be joined by other top APCO consultants, including corporate responsibility expert Trevor Neilson, U.K. political strategist Darren Murphy and health policy expert Bill Pierce in analyzing the VVP’s data. They will compare discussions between distinct online groups and examine how they can differ from medium to medium.
“Blogs are an incredible demonstration of how new media is democratizing public policy debates that used to be limited to talking heads,” says Fuller. “Virtual Vantage Points pulls the thinking of the Web’s most important bloggers into one cohesive picture. The result provides insights not gained through any other process.”