BEIJING—Melody Wong, former brand communications manager for UPS, has joined APCO Worldwide as a director based in Beijing.
As head of the UPS brand in China, Wong managed a team of eight staff and oversaw the public relations, advertising and customer communication functions for the company. She was also the crisis communication and media counsel for UPS senior executives. Having spent time in both Shanghai and Beijing, Wong built the brand and team through a series of high-profile activities, including the planning and execution of marketing activities to maximize UPS's sponsorship of the Beijing 2008 Olympics.
She also developed dedicated China-based corporate responsibility programs for UPS, including disaster relief programs and its first nationwide creative thinking initiative with Chinese universities.
Earlier in her career, Wong was the worldwide launch manager for Hewlett-Packard, where she managed worldwide activities for new product introduction for HP's Business Printing unit based in Singapore. She began her career at Edelman in Singapore.
Wong will lead a number of accounts for APCO in Beijing in a variety of industries, including education, health care, technology and nongovernmental organizations.