WASHINGTON, D.C.—APCO Worldwide has signed a partnership agreement with the Talal Abu-Ghazaleh Organization (TAGO), a leading Arab professional services consulting group.
TAGO was established in 1972 and is a leader in the fields of accounting, management consulting, training, intellectual property, legal services, information technology, recruitment, and translation, employing 750 professionals and operating out of 42 offices in the Middle East and North Africa.
“This partnership provides a new and important resource for facilitating business opportunities between the West and the Arab world at a time of strategic importance,” says APCO president and chief executive Margery Kraus. “This venture increases substantially both firms’ ability to service current and future international and local clients in all 22 Arab League countries, as well as assist regional multinationals and support their capability to do business in the west.”
Added Talal Abu-Ghazaleh, “APCO has a global reputation for excellence in public affairs and strategic communications, as well as an in-depth understanding of clients needs across the world. With its significant network across Europe, Africa, North America and Asia our partnership with APCO provides the opportunity to align the needs and interests of our region with commercial investment opportunities and public sector engagement from the rest of the world.” He added that “the alliance reflects the growing role of the Arab business and government in world affairs.”
The strategic partnership will be overseen by a joint advisory board and managed by senior executives. Cleopatra van de Winkel, director strategic communications at APCO EMEA will join TAGO’s executive director Mustafa Nasereddin, to manage the partnership on a day-to-day basis. APCO will place its communications and public affairs specialists alongside TAGO colleagues at established TAGO offices.