NEW YORK—APCO Worldwide and Text100 have launched a joint offering focused on digital healthcare. The offering, ATDigitalHealth, combines the strengths of each firm to support digital health clients including technology companies, healthcare organizations, and pure-play digital health companies with communication and stakeholder engagement services.
“ATDigitalHealth is built around a bold aspiration to empower and accelerate the digital health revolution,” says Brad Staples, CEO of APCO Worldwide, who says the offer is designed to help clients with “challenges related to provider acceptance, uncertain payer reimbursement, lagging public policy and inexact consumer behaviors and attitudes are only getting more complex.”
ATDigitalHealth brings together APCO’s extensive experience in healthcare with Text100’s expertise in technology and consumer PR. The resulting integrated offer spans product public relations, corporate positioning, brand building, public affairs, coalition-building, issues management and more.
The offering will be led by Stig Albinus, global leader of APCO’s healthcare practice; Scott Friedman, global leader of APCO’s technology practice; and Erin Humphrey, senior vice president at Text100, with support from a number of APCO and Text100 consultants.