OSLO—Norwegian public relations firm Argument has changed its name to Axxept and has opened a subsidiary in Brussels, providing EU affairs consultancy under the Axxept.eu name.
“The name change is a natural move at this time,” says owner and executive chairman Per Arne Totland. “The Argument name has served us well in the Norwegian market during the last 10 years. However, the name evokes different associations outside Norway. As our business becomes more international, it required a name change. We let the change serve as a symbol of the value creation we represent for our clients: strong arguments lead to acceptance.”
Axxept’s Brussels office is staffed by three senior consultants, including two of Norway’s most experienced EU lobbyists, Arve Thorvik and Bjørn Tretvoll, until recently heads of Statoil and Norsk Hydro’s EU offices in Brussels. Axxept.eu is located in Norway House, where also the Norwegian EU delegation is found.