PHOENIX—Impress Public Relations, a business-to-business PR firm specializing in the high-technology and life sciences industries, has reached agreement to acquire Smithco Marketing + Communications as part of portfolio of marketing communications services. Impress now offers strategic communications; public relations; branding and advertising; interactive marketing; media planning and placement; and promotion and event management.
"Over the past few years, we've watched large ad agencies buy up smaller PR firms to add a PR capability, almost treating it as an afterthought," said Martijn Pierik, CEO of Impress. "In the B2B market segment especially, that approach runs counter to our philosophy, in that we see strategic communications and public relations as the core component to any effective marketing program."
The acquisition includes Smithco assets, clients and personnel and gives Impress the in-house capability to offer fully integrated marketing solutions. Smithco founder and CEO Kelly Smith Bramlett will lead Impress' creative department as director of creative services.
The firm is headquartered in