Arnold to Close Corporate Communications Unit
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Arnold to Close Corporate Communications Unit

Advertising agency Arnold Worldwide is shutting down its corporate communications group and cutting about eight jobs. The company has started informing clients that the public relations division is likely to be shut down within the next couple of months.

Paul Holmes

BOSTON—Advertising agency Arnold Worldwide is shutting down its corporate communications group and cutting about eight jobs, the Boston Herald reports. The company has started informing clients of its Arnold Corporate Communications unit—including Foley Hoag, TA Associates and USA Today—that the public relations division is likely to be shut down within the next couple of months.

 

Arnold chief executive Fran Kelly to the Herald: “We feel the corporate communications practice was small and fairly far removed from what our major clients have been looking for. We felt it was best to wind it down at this time.”

 

The decision came after the firm lost the Under Armour business and USA Today, which selected Arnold earlier this year, announced plans to scale back.

 

The division had a staff of about eight, led by John Isaf, senior vice president and general manager, who established the corporate communications group within what was once Arnold Public Relations.

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