NEW YORK—The Aruba Tourism Authority has appointed New York and Florida-based travel and tourism public relations firm M. Silver Associates as its new agency of record for North America. M. Silver Associates will work closely with ATA to develop a PR strategy for Aruba to differentiate the destination from its competitors.
The agency will be charged with generating publicity and raising awareness of Aruba’s key offerings in the U.S. and Canada through media relations with both new and traditional media, as well as special events, promotional activities and experiential marketing concepts. In conjunction with a new branding campaign also launching this year, M. Silver Associates will be promoting the destination’s new image and advertising campaign along with the launch of ATA’s new Website, which is scheduled for fall 2008.
According to Myrna Jansen-Feliciano, managing director for the Aruba Tourism Authority: “Competition in the tourism industry is global and fierce, and ATA is very excited to work with M. Silver Associates to generate increased awareness of the destination and all of the enriching experiences Aruba has to offer travelers. We interviewed many strong contenders for this position, but ultimately felt that M. Silver offered the right team chemistry, strategic insights, creative ideas and global perspective that we were seeking.”