HONG KONG—Trimaran PR Asia and luxury marketing specialist Mazarine Groupe Paris are creating a joint venture to be named Mazarine Asia Pacific, establishing an integrated communication agency in Asia Pacific dedicated to luxury and premium brands.
The joint venture will aim to build upon Mazarine Groupe’s creative expertise and relationships with luxury brands in France, and Trimaran’s local knowledge and relationships with business and government leaders, Asian brands and regional media.
The venture will provide advertising and design capabilities, as well as PR, marketing and experiential expertise. In addition, it will create fashion shows and special events through wholly-owned subsidiary Mazarine La Mode En Images Beijing.
Headquartered in Hong Kong, the joint venture currently has 50 employees across four offices in Hong Kong, Beijing, Shanghai and Macau with plans to open offices in Taipei and Singapore.
Trimaran founding partners Pansy Ho and Michelle Cheng and executive director Estella Niem will serve as chairman, chief executive officer and chief operating officer respectively. Ho, who is also managing director Hong Kong conglomerate Shun Tak, founded Trimaran with Cheng in 2005.
Paul-Emmanuel Reiffers, founder and president of Mazarine Groupe, and Olivier Massart, artistic director of La Mode En Images, will be deputy chairman and deputy chief executive.