Asia News in Brief (May 26, 2008)
Charting the future of public relations
Holmes Report

Asia News in Brief (May 26, 2008)

Hill & Knowlton names Fong director of digital practice, plus new business at GolinHarris and Eastwei, and more promotions at H&K.

Paul Holmes

HONG KONG—Hill & Knowlton today has named Lynn Fong as North Asia director of the firm’s digital communications practice, which provides digital strategy, new media insights and solutions. Fong brings over a decade of experience in integrated marketing solutions and digital strategy. She was previously digital director at MRM Worldwide, McCann Worldgroup in China, where she formulated the digital strategy of clients such as Intel, Microsoft, Dragonair and Unilever. Before that, she was senior business manager of Media Services at Yahoo! in Hong Kong.

SINGAPORE—McDonald's Singapore has appointed GolinHarris as its new PR retainer counsel following a multi-agency pitch. “McDonald's and GolinHarris have a long-standing heritage in the United States for more than 50 years, and this legacy will now be extended to continue in Singapore,” said Shirley Foenander, vice president, marketing and communications, McDonald's Singapore. "In the spirit of our founder Ray Kroc’s belief, we have to continue to refresh, innovate and break new ground as a trusted brand in Singapore, and give back to the community where we serve. We are looking to our new partnership with GolinHarris to achieve this.”

BEIJING—Rebtel, a global voice services provider offering low-cost international call services to over 40 countries has hired Eastwei to build brand awareness among expatriates in Shanghai and Beijing using various marketing activities, including viral marketing, online campaigns, and spot promotion, in order to build strong word-of mouth for the brand.

SYDNEY—Hill & Knowlton has promoted Michelle Hutton to the new position of chief executive, Australasia, based in Sydney. Hutton, a 17 year veteran of the firm, was formerly managing director, Australia. In addition, H&K has named Matt Overington to a new role as digital strategist for Australia. As part of the global digital communications team, Overington heads up a team of “digital ambassadors” in Australia and is responsible for managing digital strategies for H&K and clients. Overington studied computer science and worked as a programmer before becoming an IT journalist and, most recently, making the transition to PR. 

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