KUALA LUMPUR—Malaysian PR consultancy Priority Communications has become part of PROI Worldwide, a partnership of independent agencies with 2015 net fee income of more than $700 million. Established in 1996, Priority offers media, marketing and corporate communications services, crisis communications, issues management, social media, special projects and corporate event management, with expertise in technology, lifestyle luxury and corporate sectors.

SINGAPORE—Grapeshot, a programmatic technology company, has awarded regional communications responsibilities to Golin. The Asia-Pacific retainer will include strategy and planning, content marketing and media relations to drive a deeper understanding of Grapeshot’s programmatic offering across the region and its importance in providing brand-safe, content-relevant messaging to consumers.

MUMBAI—Hill+Knowlton Strategies has appointed Michelle Pereira and director of the marketing communication and consumer practice, India, and managing director of the Mumbai office. Vidisha Chatterjee has been named general manager, client engagement and operations. Pereira was previously a vice president with Adfactors, while Chatterjee was previously a managing partner with Genesis Burson-Marsteller.

BANGALORE—Madison Public Relations has added new clients including ITC Foods, Arvind Fashion, Arvind Sports, Madhya Pradesh Government, Asian Paints, Crompton, Welspun (SPACES), Gemfields PLC, Zivame, Monarch Cruise, Indigo Deli, Bosch Power Tools, Sun Pharma, Indian Machine Tool Manufacturer's Association, Kellogg's, Bisleri and Cargill Foods.