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Asia-Pacific News In Brief (April 14, 2014)
Holmes Report
Holmes Report
News and insights from the global PR industry

Asia-Pacific News In Brief (April 14, 2014)

New business success for Weber Shandwick, Hoffman, Bite; new people at Edelman.

Holmes Report

BEIJING—Weber Shandwick has been named the exclusive PR agency in China for easy-forex, a global forex, commodities and options broker. According to Michael Konnaris, chief executive officer, easy-forex: “We were impressed by Weber Shandwick’s strong international and China financial media relationships, the team’s enthusiasm and their ability to tell compelling stories to our stakeholders.” Weber Shandwick has been tasked with providing PR counsel and building comprehensive stakeholder engagement programmes for easy-forex in China, utilising Weber Shandwick’s brand publishing unit, Mediaco.

HONG KONG—The Hoffman Agency has been appointed as Bosch’s public relations agency in Hong Kong. Bosch is one of Europe’s leading household appliance brands, and Hoffman will develop innovative communications initiatives that are specially crafted to boost Bosch as a leader in sustainability and home appliances in Hong Kong including product launches, social media campaigns and tie-ins with local lifestyle brand partners.

SINGAPORE—Edelman has hired John O’Callaghan as Southeast Asia director of publishing and partnerships. O’Callaghan has 20 years of experience as a journalist at Thompson Reuters, most recently as Asia editor for lifestyle and entertainment. In his new role, he is responsible for driving forward a clearer editorial vision for the owned and traditional media content and channels of Edelman’s clients.

HONG KONG—Bite has picked up four new clients. WeLab Limited has hired Bite to support the next wave of growth for itsWeLend.hk social lending business; Grant Thornton Hong Kong has chosen Bite to help it use corporate communications to differentiate from both global and local competition; making corporate and marketing content discoverable online to drive sales leads is the focus of a new mandate from Baseplan, a provider of fleet management software solutions; and Bite will work to transform Polycom’s reputation as a voice conferencing solution provider.
 

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