Asia-Pacific News In Brief (April 16, 2012)
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Holmes Report
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Asia-Pacific News In Brief (April 16, 2012)

A new senior exec for Burson-Marsteller in China; new business success for Text 100 and Lewis.

Holmes Report

BEIJING—Burson-Marsteller China has appointed David Gong as senior advisor, CSR and sustainability. He will advise clients on responsibility issues and practices, helping both foreign multinationals in China and Chinese companies expanding globally align their sustainability efforts with their corporate strategy and stakeholder expectations. Gong joins the firm from BSR, a not-for-profit that works with businesses on social and environmental responsibility, where he directed the Beijing office. He has advised companies such as Schlumberger and Home Depot and worked with government agencies including the China Ministry of Science & Technology, the US Department of Energy and the US Department of Commerce.

SHANGHAI—Text 100 Shanghai has been appointed by independent mobile ad network, InMobi, to deliver integrated communications campaigns that will include a strategic communications framework and workshop, social media engagement, and thought leadership and visibility programs across China. “Text 100 overwhelmed us with its energy and enthusiasm in the pitch process and is continuing to do so as our account team,” says Anita Swan, regional marketing director, Asia Pacific, InMobi

SYDNEY—Lewis PR has been appointed as agency of record Australia and New Zealand for Good Technology, a leading enterprise mobile security company. The appointment comes as Good builds its presence in the region, acquiring a raft of new enterprise and government customers.

 

 

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