Asia-Pacific News in Brief (April 18, 2011)
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Holmes Report
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Asia-Pacific News in Brief (April 18, 2011)

New people in new positions at FD, Hoffman, Text 100 and Strategic PR Group; new business at Ogilvy and Strategic.

Holmes Report

HONG KONG—FD has appointed Ray Bashford as chairman of its Asia operations. In this role, he will lead the firm's teams in Hong Kong, mainland China and Singapore, as well as the affiliate network in the region. Bashford joins FD from J.P. Morgan Asia Pacific, where he headed corporate and media relations activities during his four and half years with the firm. Prior to this, during his 15 years in Hong Kong, Ray was a founding partner of Brunswick's Asia Pacific practice and the executive Editor of the South China Morning Post. He has also worked as a journalist in Australia and the United Kingdom.

BEIJING—The Boao Forum for Asia has appointed Ogilvy PR/Beijing as its designated PR partner for the 2011 Forum. This marks the fifth year in a row that Ogilvy PR has been chosen to serve the annual meeting of Asian and global leaders in government, business and academia. The four-day “Inclusive Development: Common Agenda and New Challenges”-themed event take place on the island of Boao, Hainan Province at the southernmost part of China.

BEIJING—The Hoffman Agency has appointed Tom McHale (pictured) as director of client services for China. McHale will work with HA’s Beijing and Shanghai offices on client strategy, new business opportunities, and staff development. He has held a variety of positions in the technology press, including editor-in-chief at Electronic Business Asia in Hong Kong and managing editor at Electronic Business Magazine in San Jose. In PR, he has worked in-house at Siemens Corp., as vice president at Edelman, and as group director at Brodeur. From 2005 to 2010, he ran his own PR consultancy, McHale & Dunne Public Relations.

SINGAPORE—Hong Kong-based Celestial Pictures has engaged Strategic Public Relations Group Singapore on a one-year retainer to highlight its business growth and oversee all communications efforts, media relations and publicity initiatives in the Singapore market. SPRG will now provide counsel, strategy and all other communications duties.

SYDNEY—Text 100 has hired digital strategist Karalee Evans as senior director and APAC digital strategist, managing consultant at Text 100 Sydney. Evans has previous experience at Amnesia Razorfish, and at Headspace.

HONG KONG—Strategic Public Relations Group has promoted Joanne Lam and Mandy Go to directors of strategic financial relations. The two both joined the firm as account executives. Lam came to SPRG having acquired marketing experience from a Singapore-listed company while Go has a background in accounting, formerly working for PricewaterhouseCoopers.

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