Asia-Pacific News in Brief (April 19, 2010)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (April 19, 2010)

The Boao Forum for Asia has appointed Ogilvy PR’s Beijing office as its official public relations partner, plus new people in new roles at Weber Shandwick and Artifical Life and a new strategic partnership for Ogilvy in Beijing.

Paul Holmes

BEIJING—The Boao Forum for Asia has appointed Ogilvy PR’s Beijing office as its official public relations partner for the prestigious annual meeting of Asian and global leaders in government, business and academia. The four-day event was held on the island of Boao, part of the Hainan Province at the southernmost part of China. This is the third consecutive year that the BFA has appointed Ogilvy as its official PR partner. The firm was selected because of the firm's strong understanding of the media landscape and recognized expertise in managing prominent, large scale events in China.

HONG KONG—Artificial Life, a leading provider of mobile 3G technology and applications, has hired Michelle Lam as its new vice president of investor relations and public relations. Based in Hong Kong, Lam will handle the company's investor relations activities across the globe and provide timely updates to the investor community on the group's latest business developments. From 2000 to 2009, Lam was a vice president of Nomura International Hong Kong's investment banking team, covering equity capital markets in the Asia Pacific region.

SINGAPORE—Weber Shandwick has appointed Ben Reed as technology practice leader and senior vice president in its Singapore office. He joined the firm in early 2010 and reports to vice chairman of Weber Shandwick Asia-Pacific and managing director of the Singapore office, Baxter Jolly. Prior to joining Weber Shandwick, he served in various PR and marketing roles at Microsoft for seven years.


BEIJING—Ogilvy Public Relations Worldwide has signed a strategic partnership with Ullens Center for Contemporary Art, a nonprofit art center founded in the heart of Beijing’s 798 art district by collectors Guy and Myriam Ullens in November 2007. Ogilvy and UCCA will cooperate to initiate new creative and artistic collaborations with brands to enhance the influence of art on people’s daily life. Ogilvy PR will also work with UCCA to develop communications strategies and programs to help drive awareness and strengthen the influence and public appreciation of contemporary Chinese art and artists in China and overseas.


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