Asia-Pacific News in Brief (April 26, 2010)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (April 26, 2010)

BMW Group Australia has appointed Piers Scott as public relations and corporate communications manager, plus new people in new roles at Text 100, Weber Shandwick and Ogilvy PR, and a new identity for Australian firm Wilkinson.

Paul Holmes

MELBOURNE—BMW Group Australia has appointed Piers Scott as public relations and corporate communications manager. Scott was previously the corporate communications manager for BMW Group New Zealand and will relocate with his family to Melbourne to take up the new position. He has 10 years of PR experience, both as a consultant and in-house corporate communications manager, spanning the finance, mining and public sectors.

SYDNEY—Text 100 Sydney has added the Cisco Consumer Products public relations account. Text 100 started working with Cisco in 2009 when the team was appointed to launch Cisco’s pocket video camera, Flip Video. The recent win means that the Text 100 team will now work with both Flip Video and Linksys home networking. Text 100’s licensed partner in Auckland, Pursuit PR, has been appointed to represent Cisco Consumer Products in New Zealand.

TOKYO—Weber Shandwick has appointed Ian Messer as senior vice president, to its management team in Tokyo. He will report to Weber Shandwick executive vice president, Hitoshi Shioya and Messer will lead new business development efforts with a focus on expanding Weber Shandwick’s client base in the financial and professional services practice areas. He joins Weber Shandwick from PRAP, Japan’s largest independent PR firm, where he was senior account director.

SYDNEY—Wilkinson PR is becoming the Wilkinson Group and will offer an expanded set of services to clients across a diverse range of industries including technology, environment, government, primary industry, corporate, financial communications, consumer and lifestyle. The Wilkinson Group has offices in Sydney and Melbourne and is the lead Asia-Pacific member of the international IPREX network and has now launched two new business units: Wilkinson Corporate Affairs, which will provide high level issues management and senior counsel with a focus on small to mid cap companies; and Woosh, the group’s new consumer sub-brand.

SINGAPORE—Ogilvy Public Relations Worldwide has appointed Shalu Wasu as director of its 360° Digital Influence practice in Singapore. Prior to joining Ogilvy, Wasu was co-founder and director of Tickled Media, which builds and monetizes communities online and provides social media consulting. He also started his own training consultancy and has held regional managerial posts at the Polaroid Corporation and India’s NIIT.


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