Asia-Pacific News in Brief (April 5, 2010)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (April 5, 2010)

The organizers of the USA Pavilion at the 2010 Shanghai World Expo have named Martin Alintuck as director of communications, plus a new hire at Edelman; new business for Eastwei and Grayling; and a new member for the IPREX network in New Zealand.

Paul Holmes

SHANGHAI—The organizers of the USA Pavilion at the 2010 Shanghai World Expo have named Martin Alintuck as director of communications and main spokesperson. Alintuck has lived and worked in China for almost seven years, most recently as managing director, China, for Edelman where he oversaw offices in Shanghai, Beijing and Guangzhou. During that time, he also served as vice chairman of the American Chamber of Commerce in China for two years. Earlier, he was managing director, Shanghai, for Burson Marsteller.


ATLANTA—IPREX, the worldwide corporation of independent public relations and communication firms, has extended its Asia Pacific coverage by electing New Zealand’s Pead PR as a partner. Based in Auckland, Pead PR was founded in 2001 and has built a team of more than 20 professionals specializing in brand PR and covering strategic consultancy, brand development, media relations, event management and product launches. The firm is renowned for a six-year campaign which transformed an unknown New Zealand premium vodka, 42Below, into an iconic brand.


BEIJING—International outdoor brand Timberland has appointed Eastwei Relations as its public relations partner in mainland. Eastwei will work to reinforce  the Timberland brand awareness and strengthen the green and innovative brand image that it has cultivated worldwide. The work includes basic media education and media outreach, corporate social responsibility activities and product campaigns.


SYDNEY—Matthew Gain is joining Edelman to lead its digital capabilities in Australia and provide strategic counsel across the Asia-Pacific region. Gain was formerly head of digital at Weber Shandwick where he led its digital practice across Asia-Pacific, providing digital and social media strategy to brands including MasterCard, Procter & Gamble, Vodafone and Samsung, among others. Prior to joining Weber Shandwick, Gain worked in-house as consumer PR manager at Microsoft and has previously held roles with Edelman U.K. and Ogilvy PR Australia.


XI'AN—Skystar Bio-Pharmaceutical Company, a China-based manufacturer and distributor of veterinary medicines, vaccines, micro-organisms and feed additives, has retained Grayling to provide the company with financial communications support.


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