Asia-Pacific News In Brief (August 29, 2011)
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Asia-Pacific News In Brief (August 29, 2011)

New accounts at Weber Shandwick, SPRG, Trimaran and Vero; new people at Fleishman-Hillard, Hill & Knowlton, Sefiani; new offices for Wm Mills and XPR.

Holmes Report

SINGAPORE—Weber Shandwick has been appointed as the public relations agency of record for Changi Airport Group, operator of Singapore’s Changi Airport. The appointment, following a competitive tender, is for a two-year contract. Weber Shandwick will help promote the airport globally as Asia’s leading aviation and retail hub, and support the airport’s crisis communications plans. The firm will also contribute to special events and projects and provide strategic counsel for the program.

BEIJING—Fleishman-Hillard International Communications has appointed Dana Xu as senior vice president and head of corporate and public affairs for its Beijing operation. Xu has 15 years of experience working in corporate communications, public affairs and government relations. Prior to joining Fleishman-Hillard, Xu worked for Ogilvy Public Relations for 10 years, serving clients including Colgate, Abbott Laboratories, Unilever, and more.

TAIWAN—Strategic Public Relations Group has added two retainer clients: Kose Cosmeport and Prevenar 13, a Pfizer product. SPRG has been appointed by Kose Cosmeport to provide PR services on a retainer basis starting from August 2011 onwards, including thelaunch of Kose’s Softymo skincare and cosmetics brand in Taiwan. The firm has also been appointed by Pfizer to provide PR services for its pneumococcal vaccine, Prevenar 13.

SINGAPORE—Hill & Knowlton has appointed Lars Voedisch (pictured) as executive director in Singapore, leading the technology practice. He will report to managing director Baey Yam Keng. Voedisch has experience across public relations, internal communications, marketing, journalism as well as M&A, crisis and change management. He joins from Dow Jones & Company, where he led the public relations & corporate communications business segment across the region. Earlier he worked as account director at Fleishman-Hillard Singapore.

SINGAPORE—XPR, a public relations and digital communications firm with offices in Singapore and Malaysia, has opened an office Indonesia where it is serving clients such as SPC, Critical Path, and Watchguard. The opening of the new office coincides with the firm’s third anniversary.

MUMBAI—US financial services and technology specialist William Mills Agency has opened a new office in Mumbai and appointed Saba Kazi as vice president for William Mills Agency India. The new office will serve technology clients targeting the Indian market as well as Indian technology companies interested in offering their products and services within the United States. Kazi was recruited after working with Corporate Voice Weber Shandwick and Genesis Burson-Marsteller.

HONG KONG—Trimaran Corporate Communications has been appointed as public relations and marketing agency for Capella Singapore, the flagship property for Capella Hotels & Resorts in Asia located on Singapore’s Sentosa Island. Trimaran will be responsible for devising and managing an intensive integrated communications campaign in Hong Kong and China over a 12-month period to create a strong awareness and perception of its brand and service offerings among the ultra-luxury travelers in Hong Kong and China.

SYDNEY—Sefiani Communications Group has appointed Francesca Boase as associate director and head of the firm’s professional services group, overseeing clients including global law firm Allen & Overy, national accountancy expert PKF and employment law specialist Harmers. She joins from PPR, where she was group director of the corporate and public affairs group, working with clients including AGL, McDonalds, Microsoft, Randstad, Telstra, Investa and the Australian Institute of Management.
The firm has also appointed Kelly Miller and Sonia Clarke as account directors.

BANGKOK—BuzzCity, a global mobile internet advertising network, has selected Vero Public Relations to grow awareness of its expanding network among advertisers and publishers in Thailand and Vietnam. BuzzCity is seeking to form agreements with brands in those two markets.
 

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