MUMBAI—Aerospace giant Boeing has appointed Ashmita Sethi as communications director for India. Sethi will lead the company's media relations, acting as principal spokesperson for the company. She was most recently with luxury car company Rolls-Royce, where she served as vice president, communications and public affairs for the India region.
SINGAPORE—Weber Shandwick has appointed Monica Alsagoff as senior vice president in its Singapore consumer practice, responsible for expanding the firm’s portfolio of clients in consumer lifestyle and sports marketing. Alsagoff is returning to Weber Shandwick, having worked in a regional capacity as Marketing Director, Asia Pacific as part of the start-up team at Nokia subsidiary Vertu, the luxury mobile phone targeting high net worth individuals.
SYDNEY – DEC Public Relations has partnered with Club Med to drive awareness of its new premium offering via an integrated communications program, spanning traditional and e-PR channels. The 12-month communications program will feature traditional PR and media relations activities integrated with social media and online influencer engagement.
SINGAPORE—Rice Communications has been appointed by Smoothie King to manage media relations, marketing communications and social media engagement around the introduction of the Smoothie King brand to Singapore.