Asia-Pacific News in Brief (December 7, 2009)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (December 7, 2009)

Kreab Gavin Anderson is opening an office in Perth, Western Australia, plus a new president for IPREX in the Asia-Pacific and a new business win for Weber Shandwick in Shanghai.

Paul Holmes

PERTH—Kreab Gavin Anderson is opening an office in Perth, Western Australia to service the growing market for communications services driven by the strong local economy. The office will be managed by Casey Cahill, recently group manager corporate affairs for engineering services company GRD and a former adviser to previous Western Australian Labor and Liberal Ministers, including the Premier of Western Australia. Brian Tyson, managing partner of Kreab Gavin Anderson Australia, says the new Perth capability will be fully integrated with existing offices in Sydney, Canberra and Melbourne.


SYDNEY—Peter Wilkinson, CEO of Wilkinson PR, a full service corporate affairs and public relations agency with offices in Sydney, Melbourne and Perth, has been appointed president of Asia Pacific for IPREX, the global corporation of independent public relations and communication firms. According to Wilkinson: “Our task in Asia-Pacific is to build a team of agencies equipped for the triple challenges of growth, quality assurance and the online media revolution.” Wilkinson takes over from David Ketchum of Upstream Asia, which was recently acquired by Bite Communications.


SHANGHAINew Zealand Trade & Enterprise, the country’s national economic development agency, has selected Weber Shandwick Shanghai to represent its presence at the World Expo 2010 Shanghai following a competitive pitch. In addition to handling NZTE’s media relations and press center at the Expo, the campaign will include a strong social media component aimed at igniting advocacy for New Zealand. “Weber Shandwick demonstrated a strong grasp of the Expo operating environment and, most importantly, an instinctive understanding of New Zealand and what we want to achieve at the Expo” says Phillip Gibson, New Zealand’s commissioner general for the Expo.

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