SINGAPORE—Singapore Kindness Movement has appointed international communications firm Fleishman-Hillard to promote a more gracious Singapore this year as the country looks forward to welcoming more visitors in the coming years. Fleishman-Hillard Singapore will be responsible for driving the communications outreach for the effort. “We have made great strides over the past decade in making Singapore a more gracious place, but there is still much more to do,” says Teh Thien Yew, general manager of Singapore Kindness Movement. “We will gear up and promote this Movement for a more gracious Singapore with Project Gracious in 2009 through specific programs targeted at five sectors: home, school, workplace, neighbourhood and to visitors.”
BEIJING—After a multi-agency pitch, HSH Management Services has selected Eastwei Relations to handle promotion of the group's properties, including the launch of the new Peninsula Shanghai Waitan Hotel opening at the end of 2009. Eastwei will be tasked with creating visibility in consumer, business and travel trade media for the Group itself and for its individual hotel properties in Beijing, Shanghai, Hong Kong, Asia and the USA. The firm’s existing travel clients include Singapore Tourism Board and Scandinavian Perspectives.
SYDNEY—Hill & Knowlton has promoted Ryan Peal to the newly created position of Asia-Pacific creative director. Peal has led creative efforts for the company’s Sydney office for the past two years and recently formed the company’s first regional creative network, the H&K APAC IdeasLab, working with a group of more than 50 consultants in nine offices designed to inspire innovative thinking on all levels. Ryan has worked at Hill & Knowlton for more than 12 years, previously working at the company’s Los Angeles, Washington and Chicago offices. During his time at H&K Ryan has worked with some of the world’s most innovative brands including adidas, Sony Ericsson, Yahoo!, eBay, Coca Cola, Motorola, Mazda, Pernod Ricard and HP.