Asia-Pacific News In Brief (February 23, 2015)
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Asia-Pacific News In Brief (February 23, 2015)

New business for Ogilvy, Hoffman Agency, Heat Branding; new division for Vero Public Relations; new people at Ogilvy.

Holmes Report

SHANGHAI—Ogilvy China has been selected by the Consumer Electronics Association to assist with strategic brand communications and activation in support of the 2015 International CES Asia, which will run May 25-27 in Shanghai. For the CES Asia event, Ogilvy will work closely with CEA to showcase the latest products and technologies to industry executives, domestic and foreign buyers, international media and Chinese consumers.

BANGKOK—Vero Public Relations, which has offices in Thailand, Vietnam and Myanmar, has launched a new division to manage social and digital communications and content development for clients. Vero Content Creative will be based in Bangok and offer services including community management, social media strategy development and implementation, online brand monitoring, key opinion leader outreach and management and creative content marketing.

HONG KONG—The Hoffman Agency has been appointed as regional communications agency in Asia for AppsFlyer, a leading mobile advertising measurement platform. Hoffman will work closely with AppsFlyer to implement integrated campaigns that aim to help the innovative platform position itself as a global leader in mobile marketing analytics, while creating tailor-made stories for local markets.

JAKARTA—Ogilvy Public Relations Indonesia has named Misty Maitimoe as deputy managing director. An expert in consumer, brand marketing communications, and technology, Maitimoe previously worked with Weber Shandwick and Zeno in Indonesia.

SINGAPORE—À La Carte Productions, a division of Peter Knipp Holdings, has appointed Heat branding as the official public relations agency of the World Gourmet Summit 2015.



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