Asia-Pacific News In Brief (January 14, 2013)
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Holmes Report
News and insights from the global PR industry

Asia-Pacific News In Brief (January 14, 2013)

New business success for Strategic PR, Hoffman, Fleishman; new people at Bite; a new partner for Wagg Ed; and a new PR offer at The Hallway.

Holmes Report

BEIJING—Strategic Public Relations Group has been appointed by Automobili Lamborghini, the luxury sports car brand, to provide integrated PR communications services for ongoing operations and major projects in China and the Asia-Pacific. The appointment builds on SPRG's work with Volkswagen, SEAT and SKODA brands, also members of Volkswagen Group China. SPRG will help project a more dynamic brand image of Lamborghini in China and unveil Lamborghini’s complete vehicle line-up to Chinese customers.

JAKARTA—Waggener Edstrom has added Fortune PR, based in Jakarta, to its global alliance affiliate network. Fortune provides services through its Verbrand (brand strategy), Headline! (media relations), DiBe (digital), Mocca(advertising & brand activation), and Prodev (public affair and social innovation) units to clients across numerous the technology, consumer, healthcare, energy, government and non-profit sectors.

SYDNEY—Independent advertising agency The Hallway (pictured) today announced the launch of a new PR offer, spearheaded by former Naked Communications head of PR, Louise Pogmore, who has also worked at leading agencies including Porter Novelli, Edelman and Hill & Knowlton. The PR capability will be embedded into The Hallway rather than operating as a separate brand or sister agency.

HONG KONG—Bite has appointed four new digital strategists across Asia Pacific.: Anthony Tartaglia joins Bite in Hong Kong as senior director, digital strategy, from Shanghai's 21 Communications; Deepali Dabral is based in Hong Kong as director, digital strategy, having previously worked with creative agencies across Australia, China, Singapore and North America; James Huang joins in the same role and will manage digital programs for clients across China; and Vishal Mehra brings seven years of experience, most recently with SPIIDER Digital Hub, to his similar role in Delhi.

HONG KONG—Kellett School, the British international school in Hong Kong, has named The Hoffman Agency its agency of record. The Hoffman Agency’s mandate is to amplify the Kellett School brand in anticipation of the school’s new state-of-the-art campus in Kowloon Bay. The 12-month assignment will leverage both traditional and digital media platforms in engaging the local and expatriate audience.

HONG KONG—The Hong Kong International Film Festival Society has appointed Fleishman-Hillard to manage public relations for the 37th Hong Kong International Film Festival. According to Roger Garcia, executive director of the HKIFF Society, the firm was selected on the basis of its “strategic thinking, understanding of the international film festival circuit, and passion for the film industry.”
 

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