Asia-Pacific News in Brief (January 18, 2010)
Charting the future of public relations
Holmes Report
CEO

Asia-Pacific News in Brief (January 18, 2010)

Coca-Cola Beverages Limited has brought in Eastwei to oversee public relations for Sprite’s restage campaign in China, plus new people in new roles at Waggener Edstrom, new business at Weber Shandwick.

Paul Holmes

BEIJING—After a multi-agency pitch, Coca-Cola Beverages Limited has brought in Eastwei to oversee public relations for Sprite’s restage campaign, including a new visual identity, a new core creative concept, and a new product launch. Starting January 1, Eastwei will be tasked with enhancing Sprite’s brand awareness through sustained, nationwide PR and media initiatives.

 

BEIJING—Waggener Edstrom Worldwide has appointed Venus Chan as APAC consumer practice lead and deputy general manager, China. She will be based in the Beijing office. deputy general manager Lancy Ma will continue to oversee the team’s technology and digital practices. Chan most recently spent eight years as director of marketing communications and North Asia consumer practice lead for Hill & Knowlton. Her previous clients include Procter & Gamble, Levi Strauss, Almond Board of California, Lock N Lock, Westin Hotels, Frasers Hospitality and Fiyta Timepiece.

 

SHANGHAI—Weber Shandwick has been selected by the U.S. State of Texas' Office of the Governor, Economic Development & Tourism to promote travel and tourism to the state throughout its Asian Services region, including Japan, China and Korea. Weber Shandwick will support the Texas Tourism account from its Tokyo, Shanghai and Seoul offices in the Asian region. The contract calls for a comprehensive and strategic travel and tourism public relations and marketing campaign that integrates consumer, media, travel trade, and meeting and incentive activities.

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