HONG KONG—Waggener Edstrom Worldwide has been appointed the Jebsen Group’s public relations agency of record for mainland China and Hong Kong. WE will help the Jebsen Group raise the profile of its corporate brand in the Greater China market, elevating the Jebsen brand across a broad spread of industry segments. The Jebsen Group was established in Hong Kong more than a century ago and has a history of doing business in mainland China, Hong Kong, Macau, South Korea and Taiwan.
HONG KONG—Walek & Associates has appointed Sophie Sophaon as director of client services in the firm’s newly opened Hong Kong office. She will be responsible for client relationships, media outreach and strategic execution for the firm’s global and Hong Kong-based clients. She will report to Thomas Walek, agency founder and president, based in New York. Previously, Sophaon served in New York as account executive as part of the firm’s global capital practice group and before joining Walek in April 2006 was an executive recruiter serving law firms.
SINGAPORE—Ian Grundy, former head of public relations for human resources consultancy The Adecco Group, has founded Citrus Public Relations, a Singapore-based public relations firm that will offer sports marketing services. Citrus has already signed several HR-related clients from across the region, including Adecco Southeast Asia, and has retained business in Thailand. During his time at Adecco, he was head of public relations based working in Singapore, New York and Zurich. He most recently worked as head of marketing at XL Media.