Asia-Pacific News In Brief (January 23, 2012)
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Holmes Report
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Asia-Pacific News In Brief (January 23, 2012)

New people at InMobi, BMW, Fleishman-Hillard, Edelman and Sefiani; new business for Genesis BM and Text 100; a new member for Oriella network.

Holmes Report

SINGAPORE—InMobi, a leading independent mobile advertising network, has appointed Anita Swan as regional marketing director, Asia Pacific. She will spearhead the company’s marketing strategy for the region and will be responsible for expanding InMobi’s marketing efforts in South East Asia, China, Korea, Australia, New Zealand and India with the local marketing teams in these markets. Swan was previously head of marketing, Asia Pacific, at Alcatel-Lucent and earlier led marketing efforts for Vodafone, Digicel, Telstra and Telecom NZ.

MELBOURNE—BMW Group Australia has appointed Scott Croaker as product communications manager. Croaker has more than 23 years of experience with BMW in Australia in the aftersales and professional development and training departments.

HONG KONG—Fleishman-Hillard International Communications has appointed Beth Boswell, senior vice president and senior partner, as managing director, strategic growth planning, Asia Pacific. Boswell will work closely with Lynne Anne Davis, president for Asia Pacific, and collaborate with the agency’s regional leadership and general managers to develop and execute business plans that will fuel the company’s growth strategy. Boswell joined Fleishman-Hillard 17 years ago and was previously managing director, reputation management, for Asia Pacific.

NEW DELHI—Genesis Burson-Marsteller has added new retainer clients including Piaggio-Vespa, New Zealand Tourism, Safilo, Hindustan National Glass and Medium Healthcare Consulting. The firm has also picked up project clients such as TNT, ArtDubai and India Design Forum.

HONG KONG—Global Internet services company Rakuten has chosen Text 100 to drive its regional corporate communications strategy and build Rakuten's profile in the region. The firm will develop and localize corporate campaigns aimed at raising Rakuten brand awareness for its rapidly growing business in China, Taiwan, Indonesia and Thailand, boosting visibility among Rakuten's growing merchant base and the countries in which it operates.

TOKYO—Edelman Japan has hired Ian Messer as director, communications training group, to lead the firm’s training team in Japan. Messer brings more than 15 years of public relations and news media experience in the Japanese market. Formerly a news reporter for Bloomberg News and Dow Jones Newswires, Messer most recently served as a senior VP at Weber Shandwick in Tokyo, and earlier spent six years at PRAP Japan.

SYDNEY—Sefiani Communications Group has appointed Trinity Scarf as social media and advocacy specialist and leader of the agency’s social media team. He brings 12 years of communications and social media experience and was previously advocacy manager at Tourism Australia. Her career also spans PR agency roles at Haystac and in-house communication roles at Siemens and Maverick & Co.

AUCKLAND—Botica Butler Raudon of New Zealand has joined the Oriella PR Network, a technology-focused network of independent PT firms in 20 countries. Botica offers a full range of communications services in the practice areas of media, investor, government, community and internal relations.

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