NEW DELHI—Global software industry association BSA | The Software Alliance, has appointed Bite to assist with its key priorities in India, including creating a favorable environment for software and hardware companies to innovate and spurring India’s digital economy. Bite’s brief for BSA in India includes strategic planning, content development, influencer outreach and running integrated campaigns using traditional public relations and digital channels.
AUCKLAND—MSLGroup, the flagship strategic communications and engagement consultancy of Publicis Groupe, has formed an affiliation with One Plus One Communications, a New Zealand-based consultancy. One Plus One, founded by industry veteran, Kelly Bennett, works with clients in the financial, technology, construction and the professional services sectors.
SINGAPORE—Hill+Knowlton Strategies has won a competitive pitch to drive integrated communications for PropertyGuru, one of Asia’s leading online property portal groups, used by almost 11 million property buyers every month. H+K Strategies beat a shortlist including local boutique and multinational agencies, with a multi-practice campaign targeting consumers, business and finance media, including ideation for disruptive social media content.