Asia-Pacific News in Brief (July 5, 2010)
Charting the future of public relations
Holmes Report
CEO

Asia-Pacific News in Brief (July 5, 2010)

Coca-Cola Beverages has brought in Eastwei to oversee public relations for Sprite in China, plus new business for Text 100, Grayling and Adfactors.

Paul Holmes

BEIJING—After a multi-agency pitch, Coca-Cola Beverages has brought in Eastwei to oversee public relations for Sprite in China, including a new visual identity, a new core creative concept, and a new product launch. In addition, premium bathroom solutions provide Hansgrohe has appointed Eastwei as its PR agency for mainland China, and following a half-year break, Sony has again tasked Eastwei with promoting the Vaio line of notebook computers in China.

 

DELHI—Text 100 Delhi has been appointed by online travel company Expedia to elevate its profile and reputation as the leading online travel site in India. "Expedia selected Text 100 Delhi for its strong reputation and industry experience in the local market", says Manmeet Ahluwalia, marketing manager for Expediain India.  "These are key elements as we work towards building our reputation in the highly competitive India marketplace."

 

HONG KONG—Grayling in Hong Kong has been appointed by Nespresso, the luxury portioned-coffee business, to promote its product to the city’s style-conscious urban dwellers. The Grayling team will manage major product launches, support boutique store openings and provide creative counsel to help raise awareness across the city.

 

NEW DELHI—The Indian government has appointed Adfactors as its communications consultant for Coal India's Rs 12,000 Initial Public Offer, scheduled for October. According to reports in the Indian press, financial PR specialist Adfactors beat out rivals including Concept, Pressman Advertising, Sobhagya Advertising, Raka Advertising, Hanmer Advertising and Dentsu for the assignment.

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